Esska, the London based footwear brand, has re-launched its web site following a complete overhaul with a new look and feel, extra functionality and an international web store. Esska is looking to drive 10% of its total turnover on-line by 2013 and so undertook a full review of the esska.co.uk customer experience.“Having reviewed our previous site we decided to opt for a complete re-design and re-build to ensure we could include all of the new functionality we required” said Dan Gyves, joint managing director of Esska. The new site mirrors Esska’s offline brand experience while enabling greater global reach through a multi currency ‘e-engine’. New product photography and zoom functionality ensure products look as good on screen as they do in the flesh, while filtering by style, size and heel height makes it is quick and easy to find the right shoes. To coincide with the launch of the new site Esska has a number of promotions, social media campaigns and ‘friends of Esska’ activities planned. www.esska.co.uk